America’s Biggest Swiftie States: The Tortured Poets Department Anticipation

Fact Checked by Jim Tomlin

The top pop music star in the world is on the verge of releasing her 11th album this week. Taylor Swift readies the world for her “The Tortured Poets Department,” which drops on Friday. The album comes 18 years after Swift’s debut, “Taylor Swift” and two years after her last original album, 2022’s “Midnights.” The latter record became the first album to monopolize the Billboard Hot 100’s top 10 slot after its release.

In anticipation for “The Tortured Poets Department” USBettingReport took a break from covering US betting sites and used Google Trends to see what states were searching for Swift’s upcoming record the most. The search period was between April 8 and April 15, 2024, and the search term was “The Tortured Poets Department.” Search interest score is compared against other topics.

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Top 10 Biggest Swiftie States

Rank State Search Interest Score
1 Utah 100
2 Missouri 95
3 Massachusetts 82
T4 Pennsylvania 77
T4 New Hampshire 77
T4 Minnesota 77
7 Rhode Island 76
T8 Kentucky 75
T8 Kansas 75
10 Nebraska 74

Which States Love Taylor Swift Most?

The top state for Swift fans searching for her new release is Utah, with a search interest score of 100. Missouri (95 search interest score) is second, followed by Massachusetts (82), then a three-way tie at 77 among New Hampshire, Minnesota and Swift’s native state, Pennsylvania.

Throw in Rhode Island (76), Kentucky and Kansas (75 each) and Nebraska (74) and you have the top 10 states that love Swift the most online.

Her boyfriend, Travis Kelce, plays tight end for the two-time defending champion Kansas City Chiefs. His team is either favored or second favorite at mobile sports betting apps to make it three in a row in the 2024-25 NFL season.

It seems like Swift, the 2023 “Time” Magazine Person of the Year, can plan on her upcoming release adding to the 14 Grammy Awards and 40 American Music Awards she has already taken home over the past couple of decades. That would add another musical feather in her cap for an artist who has sold more than 200 million records across the globe in her career.

Whether Swift’s upcoming release tops the more than 3 million copies sold across the U.S. and United Kingdom two years ago with “Midnights” remains to be seen. But now we have a measure for knowing which states will likely drive those record sales in the weeks ahead.

We at USBR cover pop culture and lifestyle topics as well as bringing you the latest legal online sportsbooks coverage.

USA Today photo by Joe Camporeale.


Christopher Boan is a lead writer at specializing in covering sports betting issues. He has covered sports and sports betting in Arizona for more than seven years, including stops at, the Tucson Weekly and the Green Valley News.