In-play and Live Betting Explained

In-play and Live Betting Explained
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How can you bet during a live game? How does it work?

Until around the turn of the millennium virtually all betting on sport took place before the start of the game.  However, with investment in technology and resources, the ability to offer high-frequency in-play bet became a reality.

Nowadays, if a sports event is on and bookmakers have access to it, you can be sure that there will be a comprehensive in-play service. This extends from the highest profile football game to the most obscure volleyball match on the other side of the world

You may ask yourself: what is the purpose of all this?

The answer: to keep bettors like you engaged throughout the whole game.

So just how does live betting work?

The sheer quantity of markets on offer and the requirement to update odds continuously during the match requires automation by the sportsbook, which uses complex models to achieve this.

That said, you can use your judgment to profit from the in-play revolution. Shifts in momentum and game-changing events can be difficult to quantify. This can be a problem for the bookmaker who is obliged to offer odds at all time, whilst you, of course, are not under the same compulsion to bet.

Therefore, if you think that a sportsbook has under or overestimated a team’s chances based on the course of play to that point, then you may be able to benefit from situations that are more uncertain than those at the start of the match.

In the last section of this betting guide, we’ll cover how to get started with online sports betting.

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Jonathan has over 25 years’ experience in the sports betting industry, as a senior odds compiler at a number of high profile fixed odds and spread betting firms in the UK. He is the architect of numerous bespoke internal training schemes for sportsbooks around the world, delivers training both online and in person and also builds bespoke trading tools for clients to complement their sportsbook operations.